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Caffè Culture 2026
ESTA Speciality Tea Hub
Explore the craft, flavour and commercial potential of speciality tea. Meet leading suppliers, taste new products, learn from tea specialists and put your skills to the test in two live competitions.
A dedicated home for speciality tea
More tea.
More ideas for your menu.
Caffè Culture has doubled the number of tea exhibitors joining the show for 2026, bringing more brands, products and ideas together under one roof.
Whether you are refreshing your range, looking for a new supplier or exploring what could be next for your drinks menu, the ESTA Speciality Tea Hub gives you the chance to taste products, meet the people behind the brands and compare tea, chai, matcha and botanical drinks first-hand.
Inside the Hub
Discover tea from every angle.
The Hub brings the speciality tea community together in one active space, with plenty to taste, watch, learn and discuss across both days of the show.
Tea Brew Bar
Taste teas from different companies and origins, brewed side by side.
Specialist exhibitors
Meet suppliers covering tea, chai, matcha, botanicals, teaware and more.
Live competitions
Watch or enter the Tea Tasting Competition and Matcha Latte Art Battle.
Tastings & learning
Pick up practical knowledge through cuppings, pairings and masterclasses.
Who you will meet
Meet the tea exhibitors
Explore brands covering classic and speciality tea, chai, matcha and botanicals, with twice as many tea exhibitors joining Caffè Culture for 2026.
ESTA tea competitions
Test your palate or show off your latte art.
Both competitions are open to entrants at Caffè Culture. Take part, support the competitors or watch the action unfold at the ESTA Speciality Tea Hub.
Tuesday 29 September · from 11am
Tea Tasting Competition
Can you tell your teas apart when the clock is running?
Competitors receive sets of three teas and use taste and smell to identify the one that is different. The challenge is not about judging quality or origin; it is about distinguishing subtle differences accurately and under pressure.
Entry is open to everyone. Put your sensory skills to the test or watch the competition from the Hub.
- Competition rounds
- 11.30am · 12 noon · 12.30pm
- Final
- 2pm
Sponsored by
Wednesday 30 September · 12 noon
Matcha Latte Art Battle
Bring together matcha preparation, free-pouring and a great finished drink.
Competitors prepare a matcha latte with dairy or plant-based milk, demonstrating both matcha whisking and free-pouring skills. The judges consider the finished design alongside the quality and taste of the drink.
Come and watch the battle or take part and show what you can do.
Sponsored by
Visitor registration
Explore the ESTA Speciality Tea Hub at Caffè Culture 2026
Access to the Tea Hub, its exhibitors, tastings and live competition programme is included with your free trade visitor pass.