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27 Aug 2026
Inside the ESTA Speciality Tea Hub đ
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The ESTA Speciality Tea Hub is more than a place to taste tea. Itâs a space to discover, learn, connect and explore where the speciality tea industry is heading.
â Tea Tasting Bar: Taste speciality teas throughout the day, discover new flavour profiles and learn more about tea and whatâs shaping the future of the speciality tea industry.
đľ Matcha Bar
From traditional matcha to matcha lattes, discover why matcha is bringing new audiences to tea â and why it matters to modern cafĂŠs and hospitality.
đ¤ Panel Discussions: Hear from industry voices exploring the future of tea, its role in hospitality and the opportunities ahead.
đ Competitions: Put your tasting skills to the test in the Tea Tasting Competition and watch creativity take centre stage at the Matcha Latte Art Competition.
đ¤ Community: Meet tea professionals, enthusiasts and businesses, share experiences and discover whatâs happening across the world of speciality tea.