2-3 November 2020 Business Design Centre

Michael de Renouard

Owner of Renouard Coffee Roast

Partner of The Factory Roast Lab

Michael de Renouard photo

Coffee produce doesn’t really have a value (for a coffee consumer) until you roast and brew it and create the synergy between the coffee producer, the roaster and the barista. It’s very fulfilling to be part of that. I’m lucky to have met so many roasters, to be able to help improve quality and to share roasting know-how. Being an SCA AST really opened up my eyes for the demand for know-how in every aspect of roasting and generel coffee knowledge. I always seek to improve my own knowledge to be able to deliver consulting advice with a cutting edge quality.  


PREVIOUS SIGNIFICANT ROLES: Becoming an AST Authorized SCA Trainer, Production Coffee roaster at Solberg & Hansen, Roast Trainer for Loring Smart Roast.  

MOTIVATION or INTEREST THAT GOT YOU INTO COFFEE: The connection with wine and coffee. Being part of the coffee value chain from bean to cup, unlike the wine industry.  

BIGGEST INFLUENCE ON YOUR CAREER SO FAR: Loring Smart Roast and the trust they have shown me by involving me in client roast consulting, as a third party company.  

FAVOURITE CUP: My own roasted coffees, in its current development 

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