2-3 November 2020 Business Design Centre

James Hoffmann

Square Mile Coffee Roasters

James Hoffmann  photo

I have worked in coffee since 2003. I co-founded Square Mile Coffee Roasters in 2008, and started several other successful coffee businesses in the years following. I was the World Barista Champion in 2007, and am the author of The World Atlas of Coffee.

I think coffee keeps me interested because it is so broad, so complex and touches on so many key issues throughout the supply chain.

My favourite cup of coffee is whatever is newly landed and interesting.

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