Director of Sales
Alec joined Nordic Approach in 2012 as the first employee and wearer of many hats. He has traveled extensively in origin and worked with hundreds of coffee roasters all over the world. He loves the complexity of coffee both in the cup and in the supply chain. In the last years his focus has been on helping small coffee roasters grow while maintaining and even improving the quality and transparency of the coffee they roast and serve. Before coffee he worked in climate change and carbon markets, music, and politics in Washington DC.