4-5 February 2020 at The Business Design Centre, Islington, London

Start-Up Bootcamp

It's not a lifestyle business

80% of coffee shops fail within two years.  The Bootcamp is designed to give you the essential tools and knowledge to ensure your business is a long term commercial success. 

Tickets for the two-day Bootcamp are £750 + vat and £100 + vat for any additional attendees.

The Start-Up Bootcamp takes place on the 4th and 5th February 2020. 


The Coffee Shop Start Up Bootcamp is…

Designed to give you the solution – every little thing you need to do to set up a successful and profitable coffee shop

It’s absolutely the fastest way to get from idea to fully functional and profitable business

Course Details

A Complete Business Plan

A two day intensive programme for new Coffee Shop owners who want to open a successful independent coffee shop - you'll leave with the exact tools and knowledge that are essential to create your own long term, viable business.  

Supercharge your Opening

We'll walk you through exactly how to find a great location, how to create a perfect layout (for customers and staff), how to build a brand that people can buy into and successfully launch, with a bang, into a crowded marketplace.  

Business Structure

We show you the right way (and the wrong way!) to structure your business, your partnership arrangements and leases so that you can build an asset and not a liability that can potentially bankrupt you. 

Profitable Menu

We reveal the tricks and techniques to create profitable and unique menus that guarantee to bring your customers back for more.  The lessons in this section have the ability to make you tens of thousands of pounds extra per year. 

Choose the Right Equipment

The right equipment makes a huge difference to the quality of your customer experience and that of your staff.  It's very easy to spend far too much money on the wrong equipment and miss the key items that make a genuine difference.  We also show you the most important cost to look at when buying equipment.  

Getting Funding

These days getting funding is a very different proposition to simply going to your bank and asking for a loan.  You have many more options.  We take you, step by step, through what these are and how to best position your plan to secure funding.

Your Team

We show you the four key principles to help build and retain a loyal and hardworking team that won't let you down and who will want to go the extra mile for your customers.  Without this in place, your business is doomed to failure. 

Partnering for Success

Your team is much more than the people you employ.  We show you how to work with a huge range of goods and service providers so you create an army of supporters helping you to success. 

Run by the UK's top coffee shop and café consultants

With more than 40 years experience between them, previous and current ownership of 15 separate food and beverage businesses and nearly 1000 separate coffee shop clients there is no stronger advisory team in the UK. 

Meet your bootcamp trainers

John Richardson

John Richardson is the author of three best selling books about the coffee shop and café industry, he is regularly asked to speak at events and recently appeared on Channel 4’s Secrets of the Restaurant Trade.



Andrew & Claire Bowen

Andrew and Claire are coffee shop consultants and the authors of the best-selling book ‘The Daily Grind – how to open and run a coffee shop that makes money. They are the founders of CafeSuccessHub.com the biggest online resource for coffee shop and café owner and are regular contributors to CoffeeBi, Boughtons Coffee House Magazine and Café Culture Australia and China.

Course Details


Pre-Bootcamp – Before you attend The Bootcamp you will be required to prepare by completing the pre-course work book and exercises. These will be sent out on payment and a launch webinar to get you started.

Day 1

Your Pitch – Introductions of yourselves and your new business concept. Having a crystal clear vision of your coffee business is essential for success. This module will help fine tune this for you, your investors and guests.

Menu & Costings - Designing a menu that will be appealing to guests, efficient for staff and profitable for you is tough. You will learn how to balance ingredients, day parts, sweet & savoury, drinks & food, to produce a menu that will maximise both your sales and profit. You will discover the secrets of pricing and physical menu design for you to implement in your new business. You will learn how to understand your margins and why minor variations in recipes can cost you many £1000’s over a year.

Location – Finding the right location for your new business is a ‘dark art’. This module will go through exactly what you need to know about a potential site to decide on its suitability and potential.

Layout & Design – The design, both interior and exterior of your business, is critical in it’s success. This is a practical session where we will go though typical design styles and work with your designs to optimise them.

Day 2

Finance & P+L - We will discuss the best ways to raise finance and how to structure your new business. How to manage your P+L accounts and set up early warning systems so you never have a financial surprise.

People & Scheduling - Being great at recruitment, selection, training, retention and scheduling will have a big impact on your bottom line. You will learn how to become a magnet for the best people in your area.

Equipment & Suppliers - You will find out how to choose the right equipment and suppliers and how by building a relationship with them they will become invested in your success too. You will also be clear on the long term costs of different equipment solutions.

Marketing - We will show you exactly what you need to do, to quickly build a loyal customer base without expensive marketing campaigns.

Technology - From EPOS systems to accounting software, we will cover the must haves and nice to haves that will make running your new business simpler, better and cheaper.

Systems and Processes - Only when you systemise your business will you be able to move away from the day to day running of it. This module will take you through the ways to start systemising from day 1 and share with you some of the things that a small business can use for free.

Extra Bonuses

Phone/Email/Skype support - From the second you sign up until a month after the Bootcamp you are free to speak to us about your plans. If you need to make a decision before the Bootcamp our knowledge and experience will help you make the right call. Value £99 per month.

Pre Bootcamp Pack - You will get a pre Bootcamp pack that will get you thinking about your business plans

Bootcamp Resource Centre - Everything you cover and more is included in the online resource centre for you to review after the workshop. This library of contents is constantly building and will become a very important part of your business in the future. Value – not available to anyone not on the Bootcamp!

Membership of the private Bootcamp Alumni Facebook group - learn and network with the ex Bootcampers who are all in a similar situation to you.

John Richardson’s ‘Coffee Profit Lab’ Access - John’s private membership site is full to the brim of detailed information that will maximise your profitability – this is included and worth over £500

COGGS -(Coffee shop Owners Guest Getting System) - Andrew & Claire’s COGGS programme will teach you how to fill your new coffee shop with guests without spending a penny! Worth £99

100% Money Back Guarantee - if at the end of the first day you have not had the value we promised we will refund you – no questions asked!

Testimonials Video


Click on map to enable scaling


The total value of attending can be measured in many hundreds of thousands over the life of a coffee shop or café.

Coming to the Bootcamp could be the difference between the successful business you dream of or the nightmare business that keeps you awake at night. If you want to sleep soundly then join today.

Tickets are £750 plus £100 for additional attendees.

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