Enjoy vibrant matcha drinks crafted live by tea specialists, with free shots, tasters of iced and hot matcha lattes, and insight into modern matcha culture. Expect bold flavours, branded cups, and Instagrammable moments.
Drop in and explore curated tea flights from top ESTA member brands – think Assam, Ceylon, Sencha, Oolong and more – with tasting notes, postcards, and QR links to brand stories, online shops, and tea courses.
- Panel Discussions: The Future of Tea
Join some of the brightest voices in the industry across three trade-focused panels on sustainability, innovation, sourcing, and the rise of matcha. Hosted on the main stage and featuring speakers from Good & Proper Tea, Suki Tea, the UK Tea Academy, Novus, and more.
- Blind Tea Tasting Challenge
Back for its fourth year, this knockout competition tests sensory skills as contestants try to identify the odd tea out. With orange glasses to prevent colour bias and live MC commentary, it’s fast-paced, fun, and fiercely competitive.
- Matcha Throwdown: Latte Art Edition
Watch baristas and influencers go head-to-head to pour the perfect matcha latte. Judged on taste and aesthetic, this crowd-pleasing throwdown brings flair, creativity, and a little chaos to the tea scene.
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