Dalla Corte Roasters Zone

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Discover the next wave of speciality tea with ESTA at the heart of Caffè Culture 2025.
The ESTA Tea Village is a vibrant, hands‑on hub celebrating the craft, culture and innovation transforming the tea world. Expect high‑energy matcha throwdowns, blind tasting battles, expert panels and immersive brew bars – all led by pioneering brands redefining what’s in your cup. Whether you’re a barista, buyer or simply tea‑obsessed, this is the place to connect, taste and explore what’s next for tea.


 

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"The ESTA Tea Hub is the perfect place to experience the craft of speciality tea through tastings, events, and masterclasses."

- Oscar Woolley, Matcha Expert and Suki Tea Representative

Matcha Bar - Sip your way through the vibrant world of matcha.

  • Free matcha shots (hot and iced)

  • Matcha latte tasters and iced drinks

  • Served by leading brands including Good & Proper Tea, Matcha & Beyond, OMG, and Suki Tea

  • Bold flavours, branded cups and Instagram‑worthy moments at every pour

Tea Tasting Bar - Explore curated tea flights from top ESTA member brands.

  • Origin‑led teas: Assam, Ceylon, Sencha, White, Oolong and more

  • Guided tastings with flavour notes and brand stories

  • Postcards and QR links for deep dives into courses and online shops

The Future of Tea | Talks & Panels - Fresh thinking for a new generation of tea drinkers.

  • Three main‑stage panels across two days

  • Topics: sustainability, sourcing, innovation and the rise of matcha

  • Speakers include Suki Tea (Oscar Woolley), Good & Proper Tea, UK Tea Academy, Novus, Camellia House and more

Blind Tea Tasting Challenge

Back for its 4th year – contestants wear orange glasses to prevent colour bias as they battle to identify the odd tea out. Expect live commentary, big reactions and serious bragging rights.


Matcha Throwdown: Latte Art Edition

Baristas and influencers go head‑to‑head in a fast‑paced latte art showdown. Judged on taste, creativity and style. This is matcha with flair.

Who is it for?

  • Tea buyers, roasters, and importers looking to discover new speciality blends, forge supplier partnerships, and stay ahead of sourcing and sustainability trends.

  • Baristas, café owners, and hospitality professionals keen to elevate their tea menus, explore matcha and loose‑leaf options, and deliver a premium customer experience.

  • Tea educators, sommeliers, and enthusiasts eager to deepen their knowledge through hands‑on tastings, high‑energy competitions, and expert‑led panel talks.

  • Retailers and business owners ready to expand into high‑margin tea products and tap into the growing demand for innovation, quality, and ethically‑sourced tea.

Be Part of It

Don’t miss your chance to experience exceptional tea, engage with leading experts, and discover new brewing techniques at the ESTA Tea Hub!

REGISTER FOR YOUR FREE TRADE PASS