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New for 2025, The Cupping Room in partnership with The Cupping Directives gives you an unmissable opportunity to get hands-on with the very coffees shaping the UK specialty scene. 

Across two packed days, we have created a dedicated space for green buyers, roasters, baristas and decision-makers to taste, compare, and connect with the coffees shaping the UK specialty scene.

“The Cupping Directives team bring something really special to the table — literally. Their sessions are informative, collaborative, and packed with coffees I’d never have otherwise discovered.”

— Independent Coffee Roaster, 2024 Visitor

Meet Our Cuppers

  • Taste Before You Buy

Explore cupping tables curated by industry-leading importers and producers. Sample dozens of coffees across origins and processing methods — with experts on hand to answer your sourcing questions.

  • Sharpen Your Palate

Join drop-in workshops designed to level up your sensory skills. Whether you're learning to set up your own cuppings or want to compare flavour profiles across continents, you’ll leave more confident and better equipped.

  • Find the Right Suppliers Faster

Meet the people behind the coffee — build relationships, ask direct questions, and assess potential partners in a professional but relaxed setting.

  • Showcase or Discover New Talent

Featuring spotlight sessions from roasters and importers, this is your chance to either shine or scout. Taste full ranges in a curated space designed for deeper engagement.

  • Test Your Skills

Join one of our daily blind cupping challenges — see how your taste buds stack up and walk away with prizes (and bragging rights).

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  1. Join Tom Merrow-Smith from Primavera
  2. The Cupping Room
    Join Martin Rowland from Agri Evole
  3. The Cupping Room
    Join Mark Russel from Khipu
  4. The Cupping Room
    Join James Wilkinson from Omwani
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    Join Andrew Knight from Andronicas
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  9. The Cupping Room
    Join Andrew Whitworth Smith from The Cupping Directives

Who is it for?

  • Green coffee buyers looking to source with confidence
  • Roasters exploring new offerings and building supplier relationships

  • Baristas and trainers levelling up their tasting and sensory skills

  • Coffee professionals curious about origin, process, and quality

Be Part of It

Don’t miss your chance to taste the future of coffee.
Register now for Caffè Culture 2025 and gain full access to the Cupping Directives Programme.