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The Cupping Room
New for 2025, The Cupping Room in partnership with The Cupping Directives gives you an unmissable opportunity to get hands-on with the very coffees shaping the UK specialty scene. This is where green coffee buyers, roasters, baristas and decision-makers come to deepen their knowledge, refine their palate, and make smart sourcing decisions.
Over two dynamic days, you’ll taste a wide range of coffees from the UK’s top importers and roasters — spanning origins, processing methods and grades — all in one place. It’s the ultimate shortcut to discovering your next standout lot.
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- Taste Before You Buy
Explore cupping tables curated by industry-leading importers and producers. Sample dozens of coffees across origins and processing methods — with experts on hand to answer your sourcing questions.
- Sharpen Your Palate
Join drop-in workshops designed to level up your sensory skills. Whether you're learning to set up your own cuppings or want to compare flavour profiles across continents, you’ll leave more confident and better equipped.
- Find the Right Suppliers Faster
Meet the people behind the coffee — build relationships, ask direct questions, and assess potential partners in a professional but relaxed setting.
- Showcase or Discover New Talent
Featuring spotlight sessions from roasters and importers, this is your chance to either shine or scout. Taste full ranges in a curated space designed for deeper engagement.
- Test Your Skills
Join one of our daily blind cupping challenges — see how your taste buds stack up and walk away with prizes (and bragging rights).