The rapid growth of the low/no category is an industry wide success story. Industry innovation means consumers now have access to a wide range of lower strength products in many different forms which helps increase freedom of choice. Consumer enthusiasm for low/no products can be seen in record UK sales, with over £110 million worth of sales in 2018-19. Spending on low/no alcohol beer alone has grown 100% over the past three years to £57 million, equating to 12.5 million pints. A poll produced by the Portman Group shows that 24% of UK drinkers have already switched to low/no alternatives or would consider doing so in the next six months.
We think the low alcohol beer market will continue to grow; if the beers are good enough. Creating a dealcoholized beer means that a pint can be enjoyed as part of a healthy, balanced lifestyle. It’s a great choice for designated drivers and for anyone wishing to cut down on their alcohol consumption whilst still enjoying a good beer. Enjoying a drink socially is a great way to meet people, to exchange ideas and thoughts, and to build a strong, local community, so having the opportunity to do this free of alcohol can only be a good thing.