2-3 November 2020 Business Design Centre


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Stand Number: B10
Soft Drink

The rapid growth of the low/no category is an industry wide success story. Industry innovation means consumers now have access to a wide range of lower strength products in many different forms which helps increase freedom of choice. Consumer enthusiasm for low/no products can be seen in record UK sales, with over £110 million worth of sales in 2018-19. Spending on low/no alcohol beer alone has grown 100% over the past three years to £57 million, equating to 12.5 million pints. A poll produced by the Portman Group shows that 24% of UK drinkers have already switched to low/no alternatives or would consider doing so in the next six months.  

We think the low alcohol beer market will continue to grow; if the beers are good enough. Creating a dealcoholized beer means that a pint can be enjoyed as part of a healthy, balanced lifestyle. It’s a great choice for designated drivers and for anyone wishing to cut down on their alcohol consumption whilst still enjoying a good beer. Enjoying a drink socially is a great way to meet people, to exchange ideas and thoughts, and to build a strong, local community, so having the opportunity to do this free of alcohol can only be a good thing.  

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News from Adnams

Gold! image


In August 2019, Ghostship 0.5% was honoured with a Gold Award in its category of beers up to 1.2% in the World Beer Awards.

Read more

How low do you go? image

How low do you go?

We look at the way the UK market is changing with the boom of low/no ABV products.

Read more

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