Masterclass Theatre

Time
Speakers
The Seminar
Time
10.20 - 10.55
Speakers
John Richardson
Company: Best-selling writer and coffee shop consultant
The Seminar

8 critical steps to ensure you run a profitable coffee shop in 2017

Setting up and running a coffee shop in 2017 is harder than it ever has been. There are fundamental shifts in the economy, consumer behaviour and the competition which mean that operators must intensely focus on profitability, to a level that simply hasn't been necessary in the last decade. John will discuss eight key strategies to ensure you can beat these developments and not sustain but actively grow profitability.
Time
11 - 11.25
Speakers
Nick Mabey
Company: Head of Quality at Assembly Coffee London
The Seminar

Innovating your coffee offering

Some ideas on brewing techniques and diversifying your drinks range, getting it right.
Time
11.30 - 11.55
Speakers
Leigh George
Company: Head of endorsements at Allergy UK
The Seminar

Catering for Those Affected by Allergy, the do’s and don’t for your business

Time
12 - 12.25
Speakers
Tim Sturk
Company: Head of coffee training and development at WSH
The Seminar

Dude, can you teach me how to do that?

Time
12.30 - 12.55
Speakers
The Seminar

The art of brewing

An insight into tea, how to select the right teas for your business
Time
1 - 1.55
Speakers
The Seminar

Networking Break

Time
2 - 2.25
Speakers
Joao Almedia
Company: Founder of @latteartbar (barista milk)
The Seminar

"Hold my passion in your hands"

Have you ever wondered ‘how do they do that?’ The picture of a fern (rosetta), the tulip or the love heart on top of your coffee? How do they make it look so simple? Well, hours of practice helps, but also being taught by professionals helps too. In this demo we really go full on into milk production, temperatures, microfoam, pouring and artwork a great way to master the base knowledge of latte art so you can use it at home
Time
2.30 - 2.55
Speakers
Julian Triandafyllou
Company: Oatly
The Seminar

Making the perfect cup with dairy free alternatives

A guide for owners and baristas
Time
3 - 3.25
Speakers
Mark McCulloch
Company: Founder and group CEO of We Are Spectacular
The Seminar

How to create a killer marketing strategy in 25 minutes

What if you could take 20 years of marketing experience and squeeze it into 25 minutes? Well, that's exactly what Mark McCulloch (ex Head of Marketing at Pret and YO! Sushi) will be doing for you. Learn the model that Mark and his team at WE ARE Spectacular have developed over the last 5 years to ensure that their clients have the edge on their competitors.
Time
3.30 - 3.55
The Seminar

Getting to grips with food waste

Tackling food waste is a fast growing concern for all food businesses, large and small. With the weight of consumer expectation rising, FareShare – the UK’s leading food redistribution charity – talk about their solution to ensuring no good food goes to waste, giving best practice examples and tips for how the coffee industry can help.
Time
4 - 4.35
Speakers
John Richardson
Company: Best-selling writer and coffee shop consultant
The Seminar

10 essential factors to consider before starting a coffee shop

Consumer demand for coffee shops continues to grow but there have been some fundamental shifts in the last couple of years that mean new operators must be more focused than ever. In this session John will explain the key mistakes that new owners make and provide a road map of factors to consider which will dramatically improve your chances of success.